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Does Your Association Bring Value to Its Members?
Is your industry association bringing value to its members? Answering this question should be the touchstone for every decision made by an association's leadership. Moreover, it should be the foundation for a successful strategic plan. This plan will be a living document that establishes the key benefits of membership and the roadmap for delivery.

Who are your members?
Understanding your organization's target audience is the first step in ensuring that you can provide a viable and sustainable value proposition. You can't be all things to all people. Therefore, defining your demographics, and member profile enables your organization's leadership to build a strategic plan that addresses the needs of its members.

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